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With artificial intelligence (AI) reshaping research and education, academics and institutions around the world face a crucial question: how can they embrace AI while safeguarding authenticity, integrity, and their unique scholarly voice?
Recognizing the need for secure, trusted AI tools built specifically for academics, Paperpal, the premier AI academic writing tool by Cactus Communications, has launched a transformative brand strategy. At its core is one promise: AI that brings out the best in you.
This strategy also marks Paperpal’s evolution from an AI academic writing tool to a full-stack AI research assistant, designed to empower individuals and institutions at every stage of the academic journey.
Akhilesh Ayer, CEO of Cactus Communications, said:
“As the academic community continues to push the boundaries of knowledge, there remains a need for reliable tools that safeguard integrity and support diverse voices. At CACTUS, we see AI as a trusted partner that complements and magnifies human expertise. With Paperpal, we are pioneering a new era of responsible ‘AI that brings out the best in you’, designed to strengthen the foundation of academic publishing.”
AI for Academic Writing: From Concern to Confidence
This brand transformation aligns with Paperpal’s long-term vision to provide the scholarly community with future-ready AI tools that enhance human expertise instead of replacing it. In doing so, Paperpal AI is addressing the concerns academics themselves have voiced.
A recent Paperpal survey of 1,440 academics revealed that over 50% were worried that using AI tools might compromise authenticity or dilute their unique perspective. As an all-in-one AI research assistant, Paperpal is built precisely to solve this: offering secure, context-aware, and responsible AI tools that protect authorial integrity.
Nishchay Shah, Group CTO and EVP, Products & AI, Cactus Communications, added:
“We know the future of academic AI isn’t about speed alone; it’s about trust, responsibility, and advanced technology purpose-built for the scholarly community. At Paperpal, we’re combining cutting-edge industry-best AI with dedicated academic-specific capabilities spanning research, writing, collaboration, and compliance, while keeping user experience at the heart of everything we build. The result is a secure, intuitive, end-to-end ecosystem that empowers every student and researcher to realize their full potential. Every step we take comes back to one central promise: AI that brings out the best in you.”

How Paperpal AI Puts Its Brand Promise Into Action
Paperpal’s commitment to listening, learning, and building responsibly for academia has made it the first choice for over 3 million users in 125+ countries. Its comprehensive AI-powered solutions empower academics to research, write, cite, edit, collaborate, and submit with confidence—all while ensuring the transparent and ethical use of AI.
Here’s how Paperpal AI is putting its brand promise into action:
- All-in-one academic tool: Comprehensive and reliable support in one place, helping academics research, write, cite, edit, collaborate, and submit with confidence.
- Responsible AI use: Tools to track and disclose AI use correctly, with in-built guardrails and nudges to encourage transparency and authenticity.
- Secure-by-design ecosystem: Robust encryption, privacy-first measures, and a promise never to use author data to train its AI.
- Regulatory compliance: Full alignment with global regulations such as FERPA, EAA, and WCAG 2.1 Level AA for secure, inclusive adoption.
- Multi-platform availability: Real-time access across Web, Microsoft Word, Google Docs, Overleaf, and as a Chrome extension.
A Reliable Partner for Students, Researchers, and Institutions
As academia evolves, one thing is clear: AI will play a central role in shaping the future of education and publishing. But the choice of AI matters. With its ability to meet diverse scholarly needs, Paperpal serves students, faculty, and researchers across disciplines, while also working with universities and research organizations.
- For students: More confidence in assignments and theses.
- For researchers: Streamlined manuscript writing and submissions.
- For institutions: Compliance, inclusivity, and cost-effective academic AI adoption.
Paperpal Leads the Way for Academic AI
With its new brand strategy and expanded feature suite, Paperpal is setting the benchmark for responsible, human-centered AI for academic writing. By putting academic integrity and compliance at its core, Paperpal ensures that AI truly does what it should: bring out the best in you.
👉 Experience the future of academic AI with Paperpal at https://paperpal.com/